Award-winning and best-selling author, leader, ethicist, thought leader in character development and character-based organizational operations, distinguished teacher and a nationally recognized ethicist, current Chair of Character Development for West Point and Chief Learning Officer for Integware, he is a two-time Army Meritorious Service Medal recipient, four-time corporate whistleblower, former EVP, chief operating officer, senior executive, senior deputy district attorney, acting deputy attorney general, JAG officer, paratrooper and drill sergeant, Gus Lee has experienced firsthand the power and benefits of moral courage and shares them in his latest work. Let him become your coach-in-a-book; read real-life examples that provide practical lessons for ending unprincipled practices and behaviors in your organization and replacing them with the timeless principles of courageous conduct and character-centric behaviors. The breakthrough truth: courage and integrity are behavioral competencies. Gus is potentially available as a speaker, advisor, character-based executive coach, trainer and consultant.